OAKLAND, Calif. — mimik, the pioneering hybrid edge-cloud (HEC) software company, is thrilled to announce the appointment of Simon Edelhaus as its Vice President and General Manager for the Automotive sector.

About Simon: Simon Edelhaus, a seasoned professional in the industry, assumes the role of Automotive General Manager to propel mimik’s expansion into the booming automotive markets. Before joining mimik, Simon devoted a decade to Marvell Semiconductors, most recently as VP of Automotive Software, where he played a pivotal role in conceiving, developing, and supporting software solutions for their industry-leading automotive silicon portfolio. These solutions, known for their security, ASPICE compliance, and ASIL certification, are utilized globally by tier-one suppliers and OEMs in modern Software Defined Vehicle (SDV) designs.

Fay Arjomandi, CEO of mimik, expressed her confidence in Simon’s leadership, saying, “With Simon spearheading our automotive sector, we will build upon our recent design wins and expedite the adoption of our dynamic, microservice-oriented HEC platform that simplifies the complexity of building cloud-native solutions across heterogenous components in SDV environments.”

Simon Edelhaus, the new Automotive General Manager, stated, “As automotive computing, interconnectivity, and storage grow increasingly complex, organizations of all sizes seek streamlined solutions for system-level integration and eliminating redundant layers in-vehicle software. mimik has developed an HEC platform that fundamentally addresses these challenges with a first-principles architecture and design approach. It is an honor to be part of this dynamic and agile organization.”

About Mimik: mimik’s HEC platform empowers automotive nodes to function as cloud servers when needed, facilitating data processing and direct service-level communication across Telematic Control Units (TCUs), other nodes, and applications. This service-oriented software platform seamlessly connects all hardware and software silos within and outside the vehicle, encompassing microcontrollers and TCUs, charging stations, V2E communications, cloud-based service dashboards, and digital twins. mimik’s HEC platform offers an array of services, including distributed API Gateways, a microservices runtime environment for microcontrollers and CPUs, Transaction Manager, Security Manager, and Service Proxy. It opens these services to the world through mimik’s SOA APIs. Designed with a focus on safety, security, reliability, and high performance, it is currently being integrated by top tier automotive electronic suppliers.

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