The global 5G ecosystem is getting a level of technology maturity more rapidly than any earlier generations. This has enabled the telecom operators to develop network deployment and the go-to-market (GTM) strategies – helping with mass-market appeal and scale across evolving B2B, B2C, and B2B2X business models.
Lately, there has been a rapid increase in migration of the 4G mobile subscribers to 5G networks and new business use cases facilitated by 5G expertise. Amid the economic turmoil, the overall 5G speed networks roll-outs have been resilient.
A recent study from Strategy Analytics evaluates the 5G commercial developments to date and offers some recommendations to telecom operators on building differentiated, competitive 5G value propositions. The principle highlights are –
- Network deployments should cater to the diverse requirements of the organization and consumer segments – in order to maximize revenue generation and service adoption. Operators must shape their 5G speed networks with a precise mapping of traffic profiles against certain locations.
- The low-band spectrum is vital for coverage (and some initial launches), and mid-band is for the differentiated high-bandwidth network experience. This combination will allow operators to maximize the early use case opportunities spanning valuable consumer segments.
- B2B strategies demand to capitalize on the current drive for business digital transformation and agility. It is also essential to identify compelling content services to provide a set apart of 5G experiences while driving adoption.
- 5G pricing needs to contain more elements to offer business uplift potential and factor in 5G facility performance